Etteplan vs MobiDev: full comparison for 2026
Quick verdict
Etteplan (4.3/5) edges ahead of MobiDev (3.9/5) overall. Etteplan is the better choice for industrial machinery makers, Nordic buyers. MobiDev is the stronger option for IoT apps with AI or AR features. The right choice depends on your project size, budget, and required tech stack.
Etteplan vs MobiDev: head-to-head summary
| Criterion | Etteplan | MobiDev |
|---|---|---|
| Founded | 1983 | 2009 |
| HQ | Espoo, Finland | Norcross, Georgia, United States |
| Team size | 3,500–4,000 | 250–450 |
| Rating | 4.3 / 5 | 3.9 / 5 |
| Primary differentiator | Mechanical, electrical and embedded engineering in one listed company | Combines IoT software with computer vision and AR skills |
| Pricing model | Time and materials, fixed price, managed service | Time and materials, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | Embedded C/C++, Embedded Linux, PCB design | Python, Computer vision, AWS IoT |
| Industries served | Industrial equipment, Energy, Healthcare, Automotive | Retail, Healthcare, Industrial equipment, Logistics |
Etteplan vs MobiDev: overview
Etteplan
Etteplan is a Finnish engineering services company with around 3,800 to 4,000 staff in Finland, Sweden, the Netherlands, Germany, Poland, Denmark and China. Its Software and Embedded Solutions unit develops embedded software, electronics and IoT systems for industrial manufacturers. In March 2026 the company finished change negotiations in that unit covering 336 people in Finland and cut up to 28 jobs. It also does mechanical engineering and technical documentation, which is useful when a product needs more than electronics.
MobiDev
MobiDev was founded in 2009, opened a US office in Atlanta in 2011, and now lists its headquarters in the Atlanta area. Its engineering centres are in Chernivtsi, Ukraine, and Łódź, Poland. The team was 436 people in late 2022, and recent estimates are closer to 290. IoT is one of several practices next to web, mobile, AI and augmented reality.
Services and capabilities: Etteplan vs MobiDev
| Capability | Etteplan | MobiDev |
|---|---|---|
| Electronics & PCB design | ✓ | ✗ |
| Firmware & embedded software | ✓ | ✓ |
| Wireless connectivity | ✓ | ✗ |
| IoT cloud platforms | ✓ | ✓ |
| Mobile & web apps | ✗ | ✓ |
| Edge AI & data | ✗ | ✓ |
| Prototyping & manufacturing support | ✓ | ✗ |
| Dedicated team model | ✗ | ✓ |
Tech stack comparison: Etteplan vs MobiDev
| Framework / platform | Etteplan | MobiDev |
|---|---|---|
| Embedded C | ✓ | N/A |
| Embedded Linux | ✓ | N/A |
| RTOS | N/A | N/A |
| BLE | N/A | N/A |
| LoRaWAN | N/A | N/A |
| AWS IoT | N/A | ✓ |
| Azure IoT | ✓ | N/A |
| FPGA | N/A | N/A |
Pricing comparison: Etteplan vs MobiDev
| Criterion | Etteplan | MobiDev |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Managed service, Time and materials | Dedicated team, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Etteplan vs MobiDev
| Dimension | Etteplan | MobiDev |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Industrial equipment, Energy, Healthcare | Retail, Healthcare, Industrial equipment |
| Best use cases | A machinery maker wants connectivity added to a product line., An energy company needs control electronics redesigned. | A retailer wants camera-based shelf monitoring., A factory needs computer vision quality checks. |
| Typical project type | Fixed project | Dedicated team |
Etteplan vs MobiDev: pros and cons
| Etteplan | |
|---|---|
| + | Can handle mechanical design and documentation as well as electronics |
| + | Public listing gives transparency on finances |
| + | Large Nordic industrial client base |
| - | Cut up to 28 jobs in its embedded unit in Finland in March 2026 |
| - | Heavier process and overhead than boutique IoT firms |
| MobiDev | |
|---|---|
| + | AI and computer vision experience for camera-based IoT |
| + | US contracting entity |
| + | Cost-effective Ukrainian and Polish teams |
| - | Headcount appears to have fallen since 2022 |
| - | Little firmware or hardware depth |
Who should choose Etteplan?
A typical fit: a machinery maker wants connectivity added to a product line.
Mechanical, electrical and embedded engineering in one listed company. Minimum engagement is not publicly disclosed. Works best with clients in Industrial equipment, Energy, Healthcare, Automotive.
Who should choose MobiDev?
A typical fit: a retailer wants camera-based shelf monitoring.
Combines IoT software with computer vision and AR skills. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Healthcare, Industrial equipment, Logistics.
Decision matrix: Etteplan vs MobiDev
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Etteplan |
| You need a large dedicated team for an ongoing programme | MobiDev |
| Your budget is at the lower end | Compare: Etteplan (Not published) vs MobiDev (Not published) |
| You need specialist depth in a specific vertical | Etteplan |
| You want engineers added to your own in-house team | Neither lists team extension; ask about dedicated teams |
| You need the circuit board designed as well as the firmware | Etteplan |
Use case fit: Etteplan vs MobiDev
| Use case | Etteplan fit | MobiDev fit | Winner |
|---|---|---|---|
| A machinery maker wants connectivity added to a product line. | Strong | Limited | Etteplan |
| An energy company needs control electronics redesigned. | Strong | Limited | Etteplan |
| A retailer wants camera-based shelf monitoring. | Limited | Strong | MobiDev |
| A factory needs computer vision quality checks. | Limited | Strong | MobiDev |
| You need custom electronics designed, not only firmware | Strong | Limited | Etteplan |
| You want a fixed-price first phase before a longer engagement | Strong | Limited | Etteplan |
Verdict: Etteplan vs MobiDev
Etteplan (4.3/5) is the stronger overall choice for most IoT Development projects. Mechanical, electrical and embedded engineering in one listed company.
MobiDev (3.9/5) is worth a look in a scenario like this: a factory needs computer vision quality checks. If your situation matches that, MobiDev is a competitive option.
Related comparisons
Etteplan vs MobiDev FAQ
Is Etteplan better than MobiDev?
Etteplan (4.3/5) scores higher overall, but "better" depends on your use case. Etteplan's strongest advantage: can handle mechanical design and documentation as well as electronics. MobiDev's strongest advantage: AI and computer vision experience for camera-based IoT.
How do Etteplan and MobiDev differ in pricing?
Etteplan uses time and materials, fixed price, managed service pricing. MobiDev uses time and materials, dedicated team pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Etteplan or MobiDev?
Etteplan is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Etteplan and MobiDev?
Etteplan's primary differentiator is: Mechanical, electrical and embedded engineering in one listed company. MobiDev's primary differentiator is: combines IoT software with computer vision and AR skills. They also differ in team size (3,500–4,000 vs 250–450), minimum engagement (Not published vs Not published), and primary industries served (Industrial equipment, Energy vs Retail, Healthcare).
Verify all details directly with each company before making a decision.